“I put my receipt into ChatGPT and was informed I was grossly overcharged.”
Pricing surprise
— Bangkok clinic patient review, 2024
Managed intake & booking for Bangkok medical tourism
Turn high-value international patient inquiries into booked consults.
For Bangkok clinics treating international patients in dental, hair, premium aesthetic, and longevity. We run intake; the doctor decides who's a fit.
WhatsApp · LINE · WebEN · TH · ZHClinic-approved contentPDPA-aligned
Sawasdee patient concierge
online · AI assistant
Voice of the patient
1,000+ reviews. Three patterns repeat.
Real patient reviews from Bangkok clinics. The intake conversation breaks in the same three places, every time. We fix those. The medicine stays the doctor's job.
“Told one price before I got there, and once I got there they told me something else.”
Inconsistent answers
— Bangkok clinic patient review, 2024
“It was like pulling teeth trying to have my questions answered.”
Chat run-around
— Bangkok clinic patient review, 2024
Quotes from public Google reviews of clinics in Sukhumvit, Thonglor, Sathorn, Silom, and Phrom Phong.
The problem
The lead is real. The reply is too late.
Our founder asked a Bangkok clinic four times what a course of treatment would cost. Every reply quoted a per-unit price. He went in to find the actual plan was three months and ฿54,000, and booked anyway. Most foreign patients arriving by WhatsApp from another timezone do not.
Today
Front-desk WhatsApp
Hi, what does a dental implant cost?
09:14
And how many visits to Bangkok?
09:14
+ 6h silence
Hello, free consultation with dentist
15:42
What about the total for two implants?
15:48
+ 18h silence
Dentist will tell you when you come in
—
Hours of dead air between every reply
Partial answers, total cost deferred to in-person
One overworked person, one timezone, one language
Doctor walks in cold; the slot is the discovery call
With Sawasdee
Patient intake concierge
Hi, what does a dental implant cost?
09:14
A couple of quick things to give you a useful answer: how many teeth, and when are you in Bangkok?
09:14
Two lower molars, last week of June.
09:15
The clinic's published range is ฿95k to ฿160k per arch, depending on grafting and crown type. The dentist confirms the full plan after a CT scan. Indicative consult fee ฿3,500. Tuesday 24 June at 10:00 work?
09:15
Google Calendar · confirmed
Tue, 24 Jun · 10:00
Replies in seconds, 24/7, in EN, TH, or ZH
Clinic-published price ranges anchored upfront, not invented
Citations and ranges drawn only from the clinic's source library
Doctor walks in with a one-page intake brief, ready to assess
What we run
An AI agent, run by humans.
Sawasdee is a managed desk, not a SaaS login. Your monthly fee buys a team that tunes, audits, and refits the agent in the background. Here is what they do every month.
Transcript review and claims audit
An operator reads a sample of last month's conversations against the claims you signed off on. Anything that drifted toward clinical advice gets flagged, retrained, and reported back to you. The agent handles intake. The doctor handles medicine. That line stays bright.
Objection tuning and tone of voice
We read last month's chats and tune how the agent handles the questions that decide a booking: implant timeline, graft count, recovery, total cost. Which phrases closed. Which openings stalled. Which question keeps surfacing this quarter. Each month the agent sounds a little more like your best front-desk hire.
Source library and catalog updates
Add a treatment, change a price, retire a protocol, onboard a new doctor: tell us and the source library updates the same day. Every conversation reflects the change in every language within the hour.
Lead-scoring calibration
What "hot" looks like changes as you learn which inbound actually converts. We re-tune the cold / warm / hot rubric each month so the daily brief stays honest and your team works the implant, veneer, and hair leads first.
Channel keepalive
WhatsApp gets throttled, LINE OAs need re-verification, Meta runs policy reviews on your ad account. We handle the platform-side maintenance so the agent doesn't go silent on a Tuesday afternoon. We don't switch on a new channel until access and handoff are written down and you've signed off.
Booking attribution and leakage reporting
A short monthly report: inbound volume, booked consults, where the high-value inquiries actually came from, language mix, no-shows we recovered, and the leak points the operator flagged. You see what worked, what didn't, and what we changed in response.
You get the bookings, the daily brief, and the monthly readout. We do the tuning, the auditing, the attribution work, and the platform-side keepalive. The chat window is the visible inch of a service we run for you.
How it works
Clinic-approved intake, live on your channels.
No PMS to integrate. No phone number to change. We sit on the channels your patients already use (your WhatsApp, your LINE, your site), answer from the catalog you have signed off on, and hand the doctor a one-page brief before each consult.
01 / 03
Intake schema
- Treatment categories and price ranges
- Claims boundaries and source library
- Escalation rules and tone of voice
- Calendar availability
Intake schema, built with you
One 30-minute call with the founding team. We capture your treatment categories, published price ranges, claims boundaries, source library, calendar rules, escalation paths, and tone of voice. You leave the call with an intake schema you have signed off on, ready to go live.
02 / 03
Weblive
WhatsApplive
LINElive
Same number. Same accounts. New replies.
Concierge goes live across your channels
The agent goes live on your website widget first. Your existing WhatsApp Business number and LINE Official Account come on once you have signed off on the live script. No new phone number for your patients. No developer work on your side.
03 / 03
Calendar event created
Patient confirmation emailed
Doctor brief delivered
Each booking lands in three places
When the patient is ready, the agent offers a specific time. They accept. A Google Calendar event lands, the patient gets a confirmation in their language, and the treating doctor gets a one-page brief before the visit. One conversation in, three things out, no follow-up needed from your front desk.
The conversation
How the concierge talks to your patients.
Pick a scenario. Six real-world high-value inquiries in different languages, on different channels. Each one ends with a slot on the clinic's calendar. The agent stays inside your published catalog. The doctor still makes the calls that matter.
English · WhatsApp
Dental implants · English
Inbound from organic search, a paid ad, or Google Maps. Within minutes the agent qualifies the inquiry, quotes the indicative range from your published catalog, and books a consult straight into your Google Calendar. The doctor still decides suitability and protocol at the visit.
Why this lead is hot
- High-ticket category (two implants)
- Cross-border trip in next 60 days
- Sent x-ray after the second message
Cold, warm, or hot is decided from the conversation signals, not a hidden score, so your team can see why a lead was prioritised.
Sample dental clinic
online · AI assistant
Flying in from Sydney late June. What does a dental implant consult cost, how many visits do I need, and can I send my x-ray first?
08:12
Welcome. The consult is 60 min with the implant dentist and includes a 3D CT scan, indicative fee THB 3,500. For two implants the clinic's published range is THB 95,000 to 160,000 per arch depending on grafting and crown type. The dentist confirms the full plan after the scan. Happy to take your x-ray now at patientcare@example.clinic.
08:12
Just sent. How many visits over the week?
08:14
For straightforward cases the clinic plans 2 visits in the first trip (scan + placement) and a return for the crown 3 to 6 months later. The dentist confirms what your scan supports.
08:14
Book Tue 24 June at 10:00 please.
08:15
Appointment confirmed
Implant consult + CT scan · 60 min
Tue, 24 Jun · 10:00 · 60 min
Implant dentist
What changes for you
Four things you can measure in the first month.
Multilingual coverage, citations you have approved, intake tuned to your treatment catalog, and a leakage report each month. Here is what those add up to on your P&L.
01 / 04
+The inbound you already paid for starts converting
A reply in seconds, a qualifying question back instead of dead air, the total cost on the table instead of buried in a brochure, and a specific slot offered before the patient has time to look elsewhere. The patient who would have ghosted picks a time and shows up.
02 / 04
%Idle chair time turns into booked time
For dental implants, veneers, and hair, every recovered consult is a margin question, not a marketing one. The patient was already coming. The desk just stopped losing them.
03 / 04
✓Every booking comes with a receipt
A unique Google Calendar event ID for each appointment we land. Same ID we charge against. So you can finally tell which leads turned into revenue, instead of taking the marketing agency’s word for it.
04 / 04
↻Your front desk gets its evenings back
The agent takes the late-night, the weekend, and the off-language inbound that used to end up on someone’s personal phone. Your team gets to focus on the people already in the building. That is where loyalty actually gets built.
What you see
Your morning view, not a CRM.
The agent's overnight inbound, the leads worth a call, the consults already booked. Built around your morning standup, not a tool you would migrate to.
clinic.sawasdeehealth.com / pipeline
Lead pipeline
Last 24 hours · 12 conversations · 6 booked
Hot · 4Warm · 5Cold · 3
| Lead | Intent | Score | Est. value | Last activity |
|---|---|---|---|---|
| Aanya Sharma | Dental implants · 2 units | hot | 2m ago | |
| Marcus Chen | Hair transplant · package | hot | 8m ago | |
| Linnea V. | Executive health · package | warm | 14m ago | |
| Nida P. | Veneers · 8 units | warm | 23m ago | |
| David Park | Hair restoration · info only | cold | 41m ago | |
| Yuki T. | Full-face aesthetic package | warm | 1h ago |
Bookings live in Google Calendar. The dashboard is where we surface what is worth your attention.
For whom
When the patient does weeks of homework before they message.
Nobody impulse-buys a five-figure procedure. They ask hard questions, compare clinics for weeks, and want the format and the range on the table before they commit. Sawasdee runs intake for that patient: dental tourism, hair restoration, premium aesthetic, and longevity. We lead with dental and hair. One converted case in those categories can cover months of desk.
Dental tourism
Implants, veneers, full-arch, All-on-4, smile makeovers. Patients planning a trip need a reply in their timezone, an honest visit count, a recovery window, and an indicative range pulled from your catalog before they book the flights.
Typical inbound budget: ฿95k to ฿400k. One implant or veneers case can cover months of desk.
Hair transplant
FUE, FUT, beard, eyebrow. Patients shop around for weeks comparing graft counts, package prices, recovery windows, and trip logistics. They want the assessment format and the indicative range on the table before they pick a clinic.
Typical inbound budget: ฿110k to ฿250k. Decision window: 2 to 6 weeks of cross-clinic shopping.
Premium aesthetic & dermatology
Full-face packages, advanced dermatology, premium body work. Not single-visit injectables. Returning patients planning a five-figure protocol who want the conversation to feel personal across timezones.
Typical inbound budget: ฿80k to ฿300k. We pass on low-ticket commodity flows.
Longevity & executive health
Executive health packages and premium check-ups. The patient has done weeks of homework. They want the consult format and indicative ranges, not a promise. We handle intake; the doctor decides what to actually do.
Typical inbound budget: ฿80k to ฿280k. Decision window: weeks of research, multiple touchpoints.
Not a first fit: low-ticket commodity treatments where one converted case will not cover a managed desk. If you can't point to two or three high-value categories worth converting, we'll tell you on the demo call.
Pricing
We earn when you earn.
Three steps up. A design-partner pilot to prove the workflow on a controlled web entry. A managed Concierge that covers one or two high-value categories. A Growth Desk that owns the whole international-patient funnel. Setup fee for the buildout, monthly fee for the team behind the agent, per-booking fee tied to a real Google Calendar event.
Design partners
Design Partner Pilot
฿19,900per month
+ ฿29,000 one-time setup
Setup฿29,000
ConversationsWeb pilot · 800 / mo
ChannelsWeb · then WhatsApp / LINE
Booking fee฿500 / booked consult
- Controlled web pilot built in 48 hours
- One high-value treatment category to start
- Daily hot-lead brief to your inbox
- Doctor brief on every booking
- Operator-run claims and tone review
- Monthly readout · pipeline and leakage notes
Concierge
฿39,900per month
+ ฿49,000 one-time setup
Setup฿49,000
ConversationsWeb + 1 channel · 2,500 / mo
ChannelsWeb · WhatsApp or LINE
Booking fee฿1,000 / booked consult
- Everything in the Pilot
- WhatsApp or LINE added once handoff is agreed
- Two to three high-value categories
- Source library and objection tuning each month
- Lead scoring you can read · not a black box
- Quarterly intake-script review
Recommended
Growth Desk
฿69,000per month
+ ฿79,000 one-time setup
Setup฿79,000
ConversationsFull coverage
ChannelsWeb · WhatsApp · LINE
Booking fee฿1,500 / booked consult
- Everything in Concierge
- Pre-consult follow-up and no-show recovery
- Booking-source attribution and leakage reporting
- Multi-location pipelines
- Dedicated operator · 4h response
- Quarterly business review with the founding team
The economics
For high-value treatments, the desk pays for itself in cases, not chat volume.
- One implant case, one veneers case, one hair-transplant package can be worth more than a year of desk spend.
- We bill on booked consults and recovered no-shows, not chat volume.
- If your inbound can't support a managed desk, you aren't our first fit. We will say so on the demo call.
- We don't promise revenue lift. The monthly readout shows what changed and what we changed in response.
Cancel platform fee anytimePer-booking fee tied to a real Calendar event ID
Higher-volume clinics owning more of the international-patient funnel: a Premium Growth Desk tier is available. Talk to the founding team.
How we compare
One job, done in your tone of voice.
The alternatives either over-serve a US dental flow, run horizontal across SMBs, or ask you to hire and train a person. Sawasdee does one thing: Bangkok medical-tourism intake, claim-safe, on the channels your patients already use.
Compare | Sawasdee Bangkok-built | NexHealth US dental + medical | Tidio Lyro Horizontal SMB | Junior front desk ~฿35–50k / mo + benefits |
|---|---|---|---|---|
| Bangkok medical-tourism focus | depends on hire | |||
| Channels | Web · WhatsApp · LINE | Web · SMS · email | Web · IG · email | Phone · in-person |
| KB built from your URL | months of training | |||
| Native Google Calendar booking | via PMS | manual | ||
| Patient languages | EN · TH · ZH · RU | EN | 48 (generic) | usually 1 |
| Healthcare-grade compliance | HIPAA-ready · PDPA-aligned | HIPAA | GDPR only | depends |
| Pay only when you get bookings | ||||
| Tuned monthly by an operator | if you retrain | |||
| 24/7 coverage |
Comparison based on publicly available information from each provider’s website as of May 2026. Competitor capabilities and pricing change; verify current claims with each provider before making a decision. NexHealth and Tidio (Lyro) are trademarks of their respective owners and are referenced here for descriptive purposes only.
Trust & compliance
Encryption, audit logs, and PHI isolation from day one.
Encryption at rest, full audit logging, no PHI in third-party logs, and per-tenant row-level security. The team is in Bangkok, knows Thai patient data law, and has run clinics in Sukhumvit, Thonglor, and Phrom Phong.
HIPAA-ready
Encryption · audit logging · BAA on request
PDPA-aligned
Thailand patient data · per-tenant RLS
GDPR-aware
EU clinic patients · export & erasure
Bangkok-built
Local team · Thai context · LINE-native
The clinic stays in charge
The clinic configures what it cites and how it speaks.
The concierge is not a black box. You set what it cites, how it speaks, and how it qualifies. Any of it can change without a developer.
Source library you control
You decide which papers and clinical references the agent is allowed to cite, per protocol. Update one source, every conversation updates with it.
Persona and tone you own
Set the agent’s voice the way you would brief a new front-desk hire. House rules, what to say to first-time inquiries, what never to promise.
Propensity scoring you can read
Cold, warm, or hot is decided from the conversation signals, not a black-box score. You see why a lead was prioritised, and you can tune the criteria.
Our science approach
Administrative intake. Clinical decisions stay with the doctor.
Patients comparing high-value treatments do their homework. The concierge draws only from your published catalog and the source library you signed off on, quotes the ranges you have set, and books the consult. The treating doctor decides suitability, protocol, and any dosing in person.
No diagnosis or treatment recommendation
The agent provides administrative intake and booking support only. It does not diagnose, prescribe, recommend dosing, or decide whether a treatment is suitable for the patient. Clinical decisions stay with your treating physician.
Clinic-approved citations only
When the agent references mechanism research, it draws only from the source library you configured. No invented citations, no off-label efficacy promises, no regulatory-approval claims the treatment does not have.
Source library you control
You configure which papers and clinical references the agent draws from per treatment category. Updating one source updates every conversation, in every language, the same hour.
What the agent will not do
- Diagnose or assess suitability
- Recommend a specific protocol or dosing
- Promise outcomes or efficacy
- Claim regulatory approvals a treatment does not have
- Collect detailed medical history beyond intake triage
Questions
Things clinic owners ask us first.
If you don't see your question here, email hello@sawasdeehealth.com. We usually reply same-day in Bangkok hours.
Get started
Spend 30 minutes with the founding team.
Thirty minutes. We listen to how you talk about your treatments, your claims, and your patients. Then we show you the concierge running on a clinic that looks a lot like yours. No contract. The demo is free.